Privacy Policy


This Policy applies to the user and FIRE DESIGN DIRECT LIMITED and to our use of any and all Data collected by us in relation to the User use of this Web Site and any related Service.

1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” any personal and payment information and credentials used by Users to access Material and / or any communications System on the Web Site;
“Content” any information capable of being stored in a computer that appears on or forms part of this Web Site;
“Cookie” a small file placed on the User computer by FIRE DESIGN DIRECT LIMITED when the User visit particular areas of this Web Site to identify recurring visitors and to analyse their browsing habits within the Web Site. Further details are contained in Clause 10 and [Schedule 1] OR [Schedules 1 and 2] of this Policy;
“Data”
“FIRE DESIGN DIRECT LIMITED” any information that the User enter into the Web Site; the owner of this website including all affiliated or connected companies or businesses;
“Service” any facilities, tools, services or information that FIRE DESIGN DIRECT LIMITED makes available through the Web Site;
“System” any online communications infrastructure that FIRE DESIGN DIRECT LIMITED makes available through the Web Site;
“User” / “Users” any third party that is not affiliated with FIRE DESIGN DIRECT LIMITED that accesses the Web Site with the intention of purchasing goods and/or services from FIRE DESIGN DIRECT LIMITED;
“Web Site” this website and sub domain, unless expressly excluded by their own terms and conditions.

2. Data Collected
The data that we hold will include the following:-
2.1 name;
2.2 address;
2.3 age & date of birth;
2.4 gender;
2.5 occupation;
2.6 email details;
2.7 contact details;
2.8 relevant financial information;
2.9 IP address (automatic);
2.10 web browser type and version (automatic);
2.11 operating system (automatic);
2.12 relevant URLS (automatic); and
2.13 Cookie information (see Clause 10 below).

3. Our Use of Data
3.1 any data submitted to the Website or to the System may be retained by FIRE DESIGN DIRECT LIMITED as long as the User utilises the Services and Systems and for up to 3 years thereafter.
3.2 subject to Clause 4, the User data will not be disclosed to any unauthorised party not affiliated with FIRE DESIGN DIRECT LIMITED. This is subject to any disclosure permitted or required by law;
3.3 all personal Data is stored securely in accordance with the principles of the Data Protection Act 1998 (see Clause 9).
3.4 the User Data may be also used by us for the following reasons:
3.4.1 internal record keeping;
3.4.2 improvement of our products / services / Website;
3.4.3 transmission by email of promotional materials;
3.4.4 contact for market research purposes.

4. Third Party Web Sites and Services
4.1 FIRE DESIGN DIRECT LIMITED may employ others to provide services including but not limited to payment processing, delivery, search engines, advertising.
4.2 these parties will be provided with such User details as are reasonable to provide the relevant service and. Any other use of the User’s Data is strictly prohibited.

5 Changes of Business Ownership and Control
5.1 FIRE DESIGN DIRECT LIMITED may sell or transfer parts of its business to other parties without notice to the User. Data provided by Users will be transferred along with that sale / transfer to the new owner or controlling party.
5.2 under the terms of this Policy, any new owner or controlling party will be permitted to use the Data for the purposes for which it was supplied by the User.

6. Controlling Access to the User Data
Wherever the User are required to submit Data, the User will be given options to restrict our use of that Data with regard to direct market or the sharing of the Data with third parties.

7. The User Right to Withhold Information
7.1 the User may access areas of the Web Site without providing any Data at all. In order to use all available Services and Systems on the Web Site Account information or Data may be required.
7.2 to restrict FIRE DESIGN DIRECT LIMITED use of Website cookies see Clause 10 below.

8. Accessing the User own Data
8.1 the User may access, view or amend the User Data at any time. The User may need to modify or update the User Data if the User circumstances
change.
8.2 a copy of the User personal Data may be provided on payment of a small administration fee.

9. Security
9.1 FIRE DESIGN DIRECT LIMITED has appropriate procedures to safeguard and secure Data collected online.
9.2 specifically we utilise the following systems:

10. Cookies
10.1 FIRE DESIGN DIRECT LIMITED may create first-party Cookies on the User’s computer. These Cookies are integral to the services provided by the Web Site to the User.
10.2 All Cookies may be altered or disabled by in the User’s web browser. Any alteration may affect the performance of the Website.
10.3 The User may delete Cookies, however the User may affect the performance of the Website.

11. Changes to this Policy
FIRE DESIGN DIRECT LIMITED reserves the right to change this Privacy Policy any time. All changes will be posted on the Web Site as soon as possible and the User is deemed to have accepted the terms of the Policy on their use of the Web Site following the alterations.